The dead of winter has always been the best time to buy a car. This was common sense; wisdom passed down from generation to generation. However, modern technology has turned vehicle buying methods on its head, and the smart shopper can now get a great deal all year round. Car dealers are now looking to stack sales during the summer, and customers can use that to their advantage.
The Internet rewrote all the rules for selling and buying automobiles. Consumers have access to more information than ever before as reviews and ratings help them decide what car dealers to buy from and which manufacturers to choose. Online buying tools help them figure out dealer costs and pricing as well as credit applications. You can do just about everything but the test drive and the sign the papers before you set foot in a dealership. All this new information gives customers an excellent opportunity to find a good deal all year.
Summer driving is a lot of fun. Some vehicles are built for it (have you ever tried a sports car in the snow?) Dealerships track their sales over the course of a year. If more customers come in during the summer than the winter, so be it. That does not change their end of the year count. In fact, if they know they're only going to do ten deals in December, they know they have to get 100 in July. The sales goals are just as important for the summer months.
Summer also usually comes with a variety of promotional financing tools to ensure high numbers. If a brand is lagging midway through the summer, expect to see big manufacturer incentives. Timing your purchase to take advantage of these cycles is the key to getting a good deal. Online research tools will help you decide what's a real sale and what is not. Coming in prepared is the best way to make sure the purchase works out in your favor.
All the online research is wonderful, but there's no substitute for stopping by your preferred dealers and seeing what they have going on. Sales are a day-to-day thing. Someone may come in on Monday and decide to make up lost ground. When that happens, you want to be sure your name is at the top of the list that gets a phone call. Talk to a salesperson about the vehicle you want and the price point you'd be comfortable committing to. Then, sit back and let the car dealers figure out how to get there if they can. This is a good practice all year long.
Summer driving does not have to wait for a winter sale. Summer deals help smooth over winter slowdowns for the car dealers. They know exactly how much they need to sell to have a good year. Making your interest known can help net you a great deal all year round.